Lillian Vernon - “Bootstrapping”

Lillian Vernon - “Bootstrapping”

0 0 about 1 year ago
Lillian Vernon had no formal business training but that didn’t stop her from starting her own business selling mail-order handbags out of her kitchen. An ad placed in Seventeen magazine for personalized purses and belts would lead to a multi-million dollar operation. Vernon would later become the first female-founded company on the American Stock Exchange.


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